Dashboards Measure. Standards Validate.

Why Profound’s rise proves PSOS™ is needed as the audit layer for AI visibility

The rapid adoption of Profound’s dashboards shows how seriously enterprises are now taking AI visibility. CMOs are investing in tools that reveal how their brands appear inside assistants like ChatGPT, Gemini, Claude, and Perplexity.

Dashboards like these are valuable. They help marketing teams act on insights.

But boards are beginning to ask a different question:

Who validates these numbers?

Vendor visibility scores are still black-box metrics — useful tactically, but not defensible when presented to audit committees or regulators.

That’s where the AIVO Standard™ comes in. Its core KPI, PSOS™ (Prompt-Space Occupancy Score), provides:

• Transparency: methodology that is open and replicable.
• Persistence: visibility tracked across 30/60/90 days.
• Comparability: benchmarks across multiple AI assistants.
• Governance-readiness: aligned with board and audit expectations.

PSOS doesn’t replace vendor dashboards. It validates them.

In other words: Dashboards measure. Standards validate.

This will soon move from optional to unavoidable. In September, the AIVO 100™ will publish brand visibility rankings across AI assistants for the first time. Once those rankings are public, boards will not only ask “Where do we stand?” but also “Can we defend these numbers?”

Enterprises that adopt PSOS now will be prepared for that conversation. Those that rely only on vendor dashboards will not.