How Enterprises Can Audit Their AI Visibility

Executive Summary

An AI visibility audit is the fastest way for enterprises to understand how their brands appear inside generative AI assistants such as ChatGPT, Gemini, and Perplexity. By running structured prompt tests, measuring how often and how accurately your brand is mentioned, benchmarking with the Prompt Share of Search (PSOS™) metric, and monitoring visibility decay over time, CMOs and boards can quantify brand presence in AI — and take action before competitors win by default.

Why AI Visibility Matters

When customers ask an AI assistant “What’s the best credit card for travel?” or “Which car brand is most sustainable?”, they don’t receive ten blue links. They get one or two answers. If your brand is missing, your visibility — and future revenue streams — shrink regardless of how strong your SEO or paid media might be.

In our AIVO 100™ analysis, fewer than 40% of leading CPG brands appeared in the top three AI answers to consumer purchase questions. Visibility in LLMs is no longer optional — it’s a board-level risk and growth opportunity.

What an AI Visibility Audit Is

An AI visibility audit is a structured assessment of your brand’s presence within large language models (LLMs). It goes beyond traditional SEO by asking:

• Does the assistant mention your brand when consumers ask about your category?
• Are those mentions accurate and consistent with your brand guidelines?
• How often does your brand appear relative to competitors? (measured through the PSOS™ index).
• Does visibility decay as models age without retraining?

This produces a clear, quantifiable picture of where you stand today.

The Enterprise Audit Process

1. Define the Scope
   • Which categories, products, or markets matter most for your growth?
   • What are the real customer prompts you need to appear in? (Use data from Google Search Console, customer support logs, and social listening.)
2. Run Structured Prompt Tests
   • Query leading assistants (ChatGPT, Gemini, Perplexity, Claude).
   • Capture direct answers, citations, and sentiment at scale.
3. Score Visibility
   • Apply the PSOS™ methodology to quantify your brand’s share of AI answers.
   • Benchmark against sector peers and AIVO 100 leaders.
4. Identify Gaps & Risks
   • Flag categories where your brand is absent or misrepresented.
   • Track visibility decay over 30, 60, 90+ days.
5. Recommend & Implement Actions
   • Optimize structured data (Schema.org, Wikidata, llms.txt).
   • Align PR, knowledge graph, and content strategies with AI ingestion.
   • Establish board-level governance KPIs to track progress.

Benefits for CMOs and Boards

• Competitive Benchmarking: See where your brand ranks vs. rivals in AI answers.
• Risk Management: Identify and fix misinformation or invisibility before it impacts revenue.
• Governance & Reporting: Use PSOS™ as a defensible KPI to brief boards and investors.
• Strategic Advantage: Secure “first-mention” status in AI assistants — the new front door to consumer decision-making.

Learn More

Understand your current position in the AIVO 100™ and request a full Enterprise PSOS™ Audit at audit@aivostandard.org