Not a Dashboard: The AIVO Standard™ for Predictive, Audit-Grade AI Visibility

Executive summary

AI assistants like ChatGPT, Gemini, Claude, and Perplexity are now shaping brand discovery. Visibility in these channels is unstable. In our audits, leading brands that should appear in high-intent prompts often vanish within 30 days of a model retrain, with competitors taking the slot and the revenue.

Dashboards show who appears in a snapshot. They do not explain why brands disappear, prescribe fixes, or verify recovery.

The AIVO Standard™ is different. It is the canonical governance framework for AI visibility, built around PSOS™ (Prompt-Space Occupancy Score), a predictive KPI that:

• Identifies why visibility is lost
• Prescribes remediation steps
• Verifies whether recovery holds after retrains
• Provides continuous, logged assurance across engines

Dashboards give data. AIVO provides assurance.

The risk: volatility and substitution

• Fintech: a global payments provider lost 40% recall in 30 days, with flows diverted to competitors.
• Retail: a major retailer disappeared from 8 of 10 Black Friday prompts, losing millions in cart share.
• Auto: a luxury EV brand dropped from 78 percent to 32 percent recall in best luxury EV prompts, handing demand to rivals.

Pattern: retrains create volatility, competitors fill the slot, revenue leaks silently. This is accelerating. Most drops now occur inside one month.

Why dashboards fall short

Dashboards like Profound or AthenaHQ have value as trackers. They are not assurance frameworks. Structural limits:

• Snapshots only: mentions today, no view of what shifts tomorrow
• No causality: no explanation of why visibility drops
• No remediation: no prescriptive fix path
• No verification: no proof that fixes hold post-retrain
• No governance logs: no reproducible evidence for boards or regulators

Dashboards help you observe. AIVO helps you govern.

The AIVO Standard™: a canonical framework

AIVO Standard sets the benchmark for audit-grade AI visibility. It defines:

• PSOS™: a predictive KPI that flags risk of disappearance and proves when recovery holds
• Cross-engine reproducibility: ChatGPT, Gemini, Claude, Perplexity, DeepSeek
• Substitution mapping: which competitor wins when you vanish
• Decay tracking: visibility erosion over time
• Feed vs organic overlays: how Commerce Feeds and organic presence interact
• Continuous logs: timestamped, reproducible evidence for boards and regulators

What PSOS™ delivers

• Diagnosis: where visibility is lost
• Causality: why it happened, including retrains, ingestion shifts, feed gaps
• Remediation: operator checklists to restore presence
• Verification: proof that fixes hold after retrains
• Continuous assurance: logged evidence for boards, ExCo, and regulators

Delivery options

PSOS Lite™ – entry audit

• 10 to 15 high-intent prompts in ChatGPT and Gemini
• 7-day turnaround
• Deliverables: PSOS score, substitution map, board memo, ExCo slide

Full Governance Audit

• Cross-engine analysis across ChatGPT, Gemini, Claude, Perplexity, DeepSeek
• Decay tracking, substitution mapping, feed vs organic overlays
• Deliverables: full audit report, operator remediation checklist, board and ExCo packs

Continuous Monitoring and Verification – annual

• Rolling audits and automatic re-checks after retrains
• Fix verification and competitor benchmarking
• Deliverables: quarterly governance updates and continuous logs

Why this matters now

• Discovery shift: assistants are displacing classic search for many journeys
• Spend at risk: SEO and retail media budgets leak if brands do not surface, effectively funding competitor growth
• Urgency: visibility losses are accelerating, often inside 30 days of retrains
• Governance pressure: boards need standardized assurance, similar to GAAP for finance and ISO for quality. PSOS defines AI visibility assurance

Proof and authority

• Cross-sector audits applied in finance, retail, auto, fashion, and CPG with consistent results
• Publications: AIVO Journal, Zenodo white papers, and the AIVO 100™ benchmark
• Adoption signals: discussions underway with leading global brands and agencies
• Compliance relevance: aligned with expectations from the FTC, CPPA, and the EU AI Act

FAQs

Is AIVO a dashboard or a data vendor
No. AIVO Standard is a governance framework with a predictive visibility KPI. It explains why visibility drops, prescribes remediation, and verifies fixes across assistants.

What is PSOS
PSOS is the Prompt-Space Occupancy Score, a predictive KPI that tracks presence across assistants, anticipates volatility after retrains, and provides audit-grade assurance.

What are the delivery options
PSOS Lite for a 7-day entry audit. Full Governance Audit for cross-engine analysis and remediation. Continuous Monitoring for verification after retrains with logged evidence and quarterly governance updates.

How is this different from dashboards like Profound
Dashboards provide snapshots of mentions. AIVO provides assurance. We identify why you disappeared, show the fix path, and verify recovery after retrains with reproducible logs suitable for board reporting.

Contact: audit@aivostandard.org
More: https://aivostandard.org/psos-audits/