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Abstract This paper applies the AIVO Standard™ to Oatly, a leading challenger brand in the consumer packaged goods (CPG) sector. Using the Prompt-Space Occupancy Score (PSOS™), it evaluates Oatly’s visibility and persistence across generative AI assistants, highlighting both the advantages of its sustainability positioning and the risks of

Abstract Most forecasts of AI search adoption assume linear growth, benchmarking against Google’s 14 billion daily queries. This framing underestimates the disruptive potential of generative AI assistants. Adoption is not only about query volume, but about how visibility, attribution, and agentic shopping capabilities interact to accelerate change. This article

By AIVO Journal Editorial Board Published September 2025 Executive Overview Search engines defined digital marketing for 25 years. That era is ending. By 2026, Gartner forecasts a 25% decline in query volume on traditional search engines as consumers and businesses shift to AI assistants like ChatGPT, Gemini, Claude, Perplexity, and

Abstract Search is no longer the front door to discovery. Gartner forecasts a 25% decline in search engine queries by 2026, as consumers and businesses bypass traditional engines and turn directly to AI assistants. This structural shift creates a measurement vacuum. Legacy SEO metrics like impressions, clicks, and SERP share

Abstract: This article is the first in a series of mini case studies demonstrating the AIVO Standard’s Prompt-Space Occupancy Score (PSOS™). Each study applies PSOS to a single brand as a preview of the forthcoming AIVO 100™ Global Index. Case Study: Toyota Prompts: reliability, hybrid SUV <$50k,

Why Profound’s rise proves PSOS™ is needed as the audit layer for AI visibility The rapid adoption of Profound’s dashboards shows how seriously enterprises are now taking AI visibility. CMOs are investing in tools that reveal how their brands appear inside assistants like ChatGPT, Gemini, Claude, and Perplexity.

Why vendor dashboards must be validated by the AIVO Standard™ The AI-driven decision layer is no longer theoretical. By 2026, Gartner estimates that 40% of product discovery will begin with AI assistants. Enterprises are racing to understand where their brands appear in these new environments. The Vendor Weaknesses Vendor