PSOS™ as the Audit Layer for AI Visibility

Why vendor dashboards must be validated by the AIVO Standard™

The AI-driven decision layer is no longer theoretical. By 2026, Gartner estimates that 40% of product discovery will begin with AI assistants. Enterprises are racing to understand where their brands appear in these new environments.

The Vendor Weaknesses

Vendor dashboards — such as Profound’s proprietary “Visibility Score” — provide a tactical starting point. But they suffer from three structural weaknesses:

• Opacity: methodologies are undisclosed and proprietary.
• Volatility: scores often decay 40–60% within 60 days.
• Non-defensibility: no audit trail exists for boards, regulators, or auditors.

Boards are clear: metrics without auditability are not governance-ready.

The PSOS™ Advantage

The AIVO Standard™ addresses this gap with PSOS™ (Prompt-Space Occupancy Score):

• Transparent: methodology openly defined and replicable.
• Persistent: visibility tracked across 30/60/90 days.
• Comparable: results measured across ChatGPT, Gemini, Claude, Perplexity, and others.
• Governance-Ready: aligned with ISO/IEEE pathways, designed for audit committees.

PSOS is to AI visibility what GAAP is to accounting.

AIVO as the New Discipline

Dashboards measure; standards validate. Vendor tools can guide tactical action, but only the AIVO Standard™ ensures numbers stand up in audit. This is the essence of AI Visibility Optimization (AIVO): building an auditable foundation for brand presence in AI-driven search and recommendation systems.

Looking Ahead

This September, the AIVO 100™ will make brand visibility rankings public for the first time. Enterprises that adopt PSOS now — and embed the AIVO Standard™ in their governance frameworks — will be positioned as leaders when audit scrutiny inevitably arrives.