The Evolution of AI Visibility Metrics: Why GEO Is Legacy and PSOS Is the KPI Boards Need
Editorial | AIVO Journal
The Evolution of AI Visibility Metrics
- SEO (legacy): keyword rankings
- GEO (legacy): generative snippets, but no KPI — already obsolete
- AEO (niche): tactical, engine-specific
- AIVO (standard): persistent AI visibility framework
- PSOS™ (KPI): the auditable benchmark for AI assistants
Why This Matters
For years, SEO provided the metric boards could govern. GEO tried to replace it, but without a KPI or governance pathway, it never left the agency bubble.
Today, AI assistants — ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek — are the first stop for buyers. If your brand isn’t visible there, it’s invisible.
That’s why PSOS (Prompt-Space Occupancy Score), defined under the AIVO Standard, now matters. It measures brand presence, persistence, sentiment, and competitor displacement inside AI-generated answers.
Think of PSOS as market share inside AI systems. Together, SEO and PSOS form the hybrid governance stack boards and CMOs need.
Tomorrow, Aug 26, we release the first global benchmark:
📊 The State of PSOS™ 2025
Follow AIVO Journal to see how PSOS redefines visibility in the AI era.
#AIVO #PSOS #AIVisibility #AIsearch