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Why Brands Are Disappearing From AI-First Conversations

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18 Jul 2025 • 4 min read

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Finance & Fintech in the Age of AI Search: Why Challengers Are Outranking Banks

When a consumer types “best digital bank” into Google, they still see the same legacy institutions that have dominated for decades: Citi, Chase, Mastercard, Visa. But when the same query is asked inside AI assistants — ChatGPT, Gemini, Perplexity, Claude, Grok — the answers look very different. The AIVO 100™ Finance &

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The AIVO 100™: Benchmarking Brand Visibility in AI Assistants

Why This Matters By 2026, Gartner forecasts a 25% decline in search queries as consumers and businesses bypass Google in favor of AI assistants. Discovery is shifting from page-ranked search results to AI-generated answers. This creates a governance challenge for boards and CMOs: How visible is my brand inside AI

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From Mentions to Occupancy

Why exposure metrics mislead, and how PSOS™ redefines brand visibility inside AI assistants Introduction Generative AI assistants—ChatGPT, Gemini, Claude, Perplexity, Grok—are displacing search engines as the default interface for discovery and decision-making. As this shift accelerates, brand visibility inside these systems is becoming a material driver of sales,

07 Sep 2025 2 min read

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