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Why Brands Are Disappearing From AI-First Conversations

Editorial Board

18 Jul 2025 • 4 min read

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Stop producing content for LLMs. You are damaging your brand.

AIVO Standard — Working Note The AI visibility industry has a growth problem. More content. More citations. More prompts engineered to surface your brand when someone asks a general question. The logic is simple: if the model knows you exist, it will recommend you. That logic is wrong. And the evidence

12 Jun 2026 2 min read

Search Marries Content. The Babies Aren't Being Delivered.

Three DXP deals in sixty days have wired AI visibility into the content stack. What none of them have wired in is whether brands are actually being chosen. In April, Adobe paid $1.9 billion for Semrush. On June 9, Sitecore acquired Scrunch for $225 million. On June 10 — less

11 Jun 2026 4 min read

The Selection Layer Is Missing From the Agentic Commerce Stack

Kendra Barnett's recent guide in Ad Age to the new agentic protocols is the clearest map yet of what's been built over the last eighteen months. MCP at the infrastructure layer. A2A for agent-to-agent communication. AdCP and ARTF for media buying. ACP, UCP, AP2,

10 Jun 2026 3 min read

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