The State of PSOS™ 2025
Tracking Brand Visibility in the AI Era
Executive Overview
AI assistants — ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek — are now the primary decision interface for millions of consumers and enterprises. Traditional SEO cannot measure this shift. GEO (Generative Engine Optimization) is already legacy, offering no governing KPI.
The AIVO Standard™ introduces PSOS™ (Prompt-Space Occupancy Score) — the first auditable, compliance-ready metric for AI visibility.
2025 Findings
Our benchmark analysis across six models and 500+ buyer-intent prompts shows:
- Brands appear in only 34% of relevant AI answers.
- Visibility decays by half within 60 days if not reinforced.
- 20% of mentions are negative, reducing effective visibility by 25–50%.
- 37% of visibility loss is to refusals or neutral answers — a strategic white space for uncontested brand gains.
- AIVO-aligned brands achieved a 21% PSOS™ lift, reduced volatility by 36%, and extended recall longevity from ~60 to ~88 days.
Case Snapshots
- Consumer Technology: +3 PSOS points, yielding 18% more AI-driven purchase mentions.
- Financial Services: +18 PSOS points, driving a 15% uplift in preference mentions.
- Retail: +6 PSOS points through refusal-resistant content, securing uncontested share.
Governance Implications
Boards and CMOs now face a dual responsibility:
- SEO governs search visibility.
- PSOS™ governs AI visibility.
Together they form the hybrid governance stack required for quarterly board reporting.
Already, Fortune 500 boards in financial services and consumer technology have incorporated PSOS™ into visibility reviews.
Looking Ahead: The AIVO 100™
In September 2025, the AIVO 100™ will rank the world’s top brands inside AI platforms for the first time.
Boards will soon ask: Where do we rank?
Accessing the Report
The State of PSOS™ 2025 — Executive Summary is available on request to C-suite leaders.
Why This Matters
Search was yesterday’s battlefield.
Today, the battlefield is AI assistants.
PSOS™ is the governing KPI. AIVO Standard™ is the framework. The AIVO 100™ will make visibility public.
PSOS™ AIVO Standard™ AIVO 100™ AI Visibility Board Governance SEO vs AIVO