AIVO Journal

Abstract This paper applies the AIVO Standard™ to Oatly, a leading challenger brand in the consumer packaged goods (CPG) sector. Using the Prompt-Space Occupancy Score (PSOS™), it evaluates Oatly’s visibility and persistence across generative AI assistants, highlighting both the advantages of its sustainability positioning and the risks of recall

Abstract Most forecasts of AI search adoption assume linear growth, benchmarking against Google’s 14 billion daily queries. This framing underestimates the disruptive potential of generative AI assistants. Adoption is not only about query volume, but about how visibility, attribution, and agentic shopping capabilities interact to accelerate change. This article

By AIVO Journal Editorial Board Published September 2025 Executive Overview Search engines defined digital marketing for 25 years. That era is ending. By 2026, Gartner forecasts a 25% decline in query volume on traditional search engines as consumers and businesses shift to AI assistants like ChatGPT, Gemini, Claude, Perplexity, and

Abstract Search is no longer the front door to discovery. Gartner forecasts a 25% decline in search engine queries by 2026, as consumers and businesses bypass traditional engines and turn directly to AI assistants. This structural shift creates a measurement vacuum. Legacy SEO metrics like impressions, clicks, and SERP share

Abstract: This article is the first in a series of mini case studies demonstrating the AIVO Standard’s Prompt-Space Occupancy Score (PSOS™). Each study applies PSOS to a single brand as a preview of the forthcoming AIVO 100™ Global Index. Case Study: Toyota Prompts: reliability, hybrid SUV <$50k, safety,

Why Profound’s rise proves PSOS™ is needed as the audit layer for AI visibility The rapid adoption of Profound’s dashboards shows how seriously enterprises are now taking AI visibility. CMOs are investing in tools that reveal how their brands appear inside assistants like ChatGPT, Gemini, Claude, and Perplexity.

Why vendor dashboards must be validated by the AIVO Standard™ The AI-driven decision layer is no longer theoretical. By 2026, Gartner estimates that 40% of product discovery will begin with AI assistants. Enterprises are racing to understand where their brands appear in these new environments. The Vendor Weaknesses Vendor dashboards

Tracking Brand Visibility in the AI Era Executive Overview AI assistants — ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek — are now the primary decision interface for millions of consumers and enterprises. Traditional SEO cannot measure this shift. GEO (Generative Engine Optimization) is already legacy, offering no governing KPI. The AIVO Standard™

Introduction Marketing leaders are entering a world where rankings no longer define visibility. Search has shifted. Large Language Models (LLMs) like ChatGPT, Gemini, Claude, and Perplexity don’t just retrieve links — they allocate answer-space. If your brand doesn’t occupy that space, it doesn’t matter how strong your SEO

The AIVO Standard™ and PSOS™ as the New Governance Layer for AI Search Introduction Search has undergone a structural shift. Large Language Models (LLMs) like ChatGPT, Gemini, Claude, and Perplexity no longer rank pages. They allocate answer-space, probabilistically deciding which entities appear in answers. This shift renders traditional SEO metrics

Editorial | AIVO Journal The Evolution of AI Visibility Metrics * SEO (legacy): keyword rankings * GEO (legacy): generative snippets, but no KPI — already obsolete * AEO (niche): tactical, engine-specific * AIVO (standard): persistent AI visibility framework * PSOS™ (KPI): the auditable benchmark for AI assistants Why This Matters For years, SEO provided the metric boards

As ChatGPT, Gemini, Claude, and Perplexity become default decision points, brands are scrambling to understand AI visibility optimization. Early attempts fell under the banner of Generative Engine Optimization (GEO)—pitched as “SEO for LLMs.” But GEO doesn’t solve the problem. It focuses on surface tactics while ignoring the system-level

For two decades, Search Engine Optimization (SEO) shaped how brands reached consumers online. Then came Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — attempts to adapt to conversational search and large language models. But both fell short. Today, the industry is entering a new phase: AI Visibility Optimization (AIVO)

Why GEO Is Legacy, and How AIVO Defines the New Standard Introduction Search visibility has always been defined by frameworks. * SEO standardized how websites earned rankings on Google. * AEO (Answer Engine Optimization) briefly adapted to featured snippets and voice search. * GEO (Generative Engine Optimization) extended SEO into early AI assistants.

Published in AIVO Journal By Tim de Rosen, Co-Founder of the AIVO Standard™ Executive Summary Semrush’s recent study on Generative Engine Optimization (GEO) has amplified the idea that citations — from Reddit, Wikipedia, YouTube, and reviews — are the new currency of AI visibility. While this signals an important shift, it

AIVO Journal – August 2025 Abstract LLM decay is the measurable decline in brand visibility across large language models (LLMs) such as ChatGPT, Gemini, and Claude. It represents a new form of AI search volatility that cannot be managed with legacy SEO or GEO tactics. Over a 30-day cycle, brands lose

Abstract The rapid adoption of large language models (LLMs) and multimodal AI systems has redefined how information is discovered, retrieved, and presented. Traditional SEO, designed for live, text-based indexing, fails to address how AI platforms integrate pre-trained text, image, and video data into generated answers. AIVO Standard™ v2.2 introduces

Author: AIVO Standard Research Group Journal: AIVO Journal Version: 12 August 2025 Correspondence: support@aivostandard.org Abstract Large language models now combine text, image, and video to generate recommendations and answers. Traditional SEO, which targets page rank and keyword signals, does not cover the visibility determinants that drive assistant outputs

By mid-2026, AI search will handle over 200 billion high-intent queries annually. While that represents less than a quarter of total search volume, its disproportionate value — with conversion rates up to 23× higher than Google organic— makes it the single most important traffic source to secure. Traditional SEO cannot guarantee

AIVOStandard.org — AI Visibility Optimization (AIVO) Published: August 2025 Abstract Recent commentary within the search engine optimisation (SEO) community has advanced the hypothesis that large language models (LLMs) — including ChatGPT, Claude, Google Gemini, and Perplexity AI — depend primarily on Google Search results for real-time retrieval. This position has been reinforced

Published by the Editorial Board, AIVO Journal | August 2025 Abstract The AIVO Standard v2.1 introduces a revised methodological framework aligned to the retrieval logic, memory architecture, and agentic features of GPT‑5. This release reflects a paradigm shift in AI discoverability, where surface-level SEO indicators have been superseded by

Published: 8 August 2025 Author: AIVO Editorial Board Abstract The release of GPT‑5 by OpenAI marks a decisive milestone in the evolution of large language model (LLM) behavior, retrievability dynamics, and the operational boundaries of AI search. With GPT‑5’s expanded capabilities—including a 256K token context window,

Author: Tim de Rosen Affiliation: AIVO Standard DOI: 10.5281/zenodo.16751326 Publication: AIVO Journal Date:August 2025 Abstract: As generative AI systems increasingly displace traditional search engines as primary interfaces for information retrieval, the need for a new visibility framework becomes urgent. This article formalizes the field of AI

Published by AIVOJournal.org | In association with AIVOStandard.org Structured Keywords: AI visibility, LLM optimization, generative search, SEO vs AIVO, ChatGPT discoverability The Era of Search Is Ending. Visibility Inside LLMs Is Just Beginning. Search engine optimization (SEO) shaped digital strategy for two decades. But SEO was built for links

Search doesn’t begin with Google anymore. It begins with prompts. If your brand isn’t referenceable, it isn’t visible. The Visibility Stack Has Changed Over 80% of digital journeys now begin inside Large Language Models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity. These systems aren’t just assistants