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Summary On August 6, 2026, Gartner published its first Market Guide for Answer Engine Visibility Tools, naming Profound a Representative Vendor. The report is a genuine milestone: it is the first time a major analyst firm has formally recognized that brands need dedicated instrumentation for how they appear inside AI-

Summary On August 4, 2026, Procter & Gamble agreed to acquire Thorne, the 40-year-old science-backed supplement brand, from L Catterton for $3.8 billion in cash — a 5.6x return for L Catterton on its $680 million take-private acquisition less than three years earlier. Reported publicly

AIVO Journal — Weekend Essay Every new product development process in consumer goods rests on an assumption so old it stopped being examined decades ago: that the entity evaluating a new product is a person who can be moved by narrative. Concept tests measure whether a description resonates. Focus groups measure

Kantar's BrandZ research makes a well-established case: brands that are meaningfully different from their competitors command a real, measurable advantage — up to five times the market penetration and as much as double the price point of weaker, less differentiated rivals. It's one of the most

Marketers keep asking the wrong question about AI search. The question isn't "are we cited?" It's "do people actually do what the AI tells them?" New research out of Kevin Indig's Growth Memo gives us the clearest answer yet, and

What the IAB's New Framework Reveals About AI Visibility's Capital Problem On August 3, 2026, the Interactive Advertising Bureau published Measuring Visibility in the AI Era, its first attempt at a shared vocabulary for how brands and publishers should track their presence inside AI-generated answers.

Political AIRS Pilot #3, v0.1 — Senate Leadership Fund (R) and Senate Majority PAC (D), US market, July–August 2026 Corrected in light of Pilot #1 findings (JD Vance / Gavin Newsom) This is the third political AIRS pilot we have run. The first, on JD Vance and Gavin Newsom, established