Stable Visibility, Collapsing Selection: The Inertia Trap in AI-Mediated Decision Making
Case Study
Case Type:Â Anonymised
Sector:Â Over-the-Counter Healthcare
Risk Class:Â Externally Mediated Representation Risk
Primary Failure Mode: PSOS–ASOS Divergence
Status:Â Canonical Reference Case
1. Case Definition
This case examines a category-defining, highly trusted, regulated consumer brand that maintains persistent visibility in AI assistant responses while systematically