Part 1 of the AI Visibility Positioning Series When a customer asks ChatGPT, Gemini, or Perplexity “What’s the best CRM for small businesses?”, they don’t see a page of links. They see one or two brand names. In recent PSOS™ audits, HubSpot consistently appears. Salesforce often doesn’t.

Executive Summary Generative AI assistants such as ChatGPT, Gemini, Claude, and Perplexity are rapidly becoming the primary gateway to information and purchase decisions. Instead of ten blue links, they deliver one or two answers. For global enterprises, this shift introduces a new category of enterprise risk: AI Visibility Risk. If

When drivers ask “What’s the best electric car?” or “Which automaker leads in sustainability?” inside ChatGPT, Gemini, or Perplexity, they don’t see ten blue links. They see one or two answers. The AIVO 100™ — Automotive & Mobility ranking shows which automakers win that visibility — and which legacy giants

Executive Summary An AI visibility audit is the fastest way for enterprises to understand how their brands appear inside generative AI assistants such as ChatGPT, Gemini, and Perplexity. By running structured prompt tests, measuring how often and how accurately your brand is mentioned, benchmarking with the Prompt Share of Search

AI assistants are giving digital disruptors the edge over legacy brands When consumers ask “What’s the best bank?” or “Which fashion brands are hot right now?”, generative AI assistants like ChatGPT, Gemini, Perplexity, Claude, and Grok don’t show 10 blue links. They produce one or two answers — and

Generative AI is reshaping how consumers discover and talk about fashion. The new AIVO 100™ — Luxury & Fashion ranking examines how AI assistants such as ChatGPT, Gemini, and Perplexity recall and recommend fashion and luxury brands. The results show a shifting balance of influence: heritage maisons remain visible, but digital-first

When a consumer types “best digital bank” into Google, they still see the same legacy institutions that have dominated for decades: Citi, Chase, Mastercard, Visa. But when the same query is asked inside AI assistants — ChatGPT, Gemini, Perplexity, Claude, Grok — the answers look very different. The AIVO 100™ Finance &

Why This Matters By 2026, Gartner forecasts a 25% decline in search queries as consumers and businesses bypass Google in favor of AI assistants. Discovery is shifting from page-ranked search results to AI-generated answers. This creates a governance challenge for boards and CMOs: How visible is my brand inside AI

Why exposure metrics mislead, and how PSOS™ redefines brand visibility inside AI assistants Introduction Generative AI assistants—ChatGPT, Gemini, Claude, Perplexity, Grok—are displacing search engines as the default interface for discovery and decision-making. As this shift accelerates, brand visibility inside these systems is becoming a material driver of sales,

Introduction Corporate spend management has become one of fintech’s fastest-growing battlegrounds. Ramp, competing with Brex, Airbase, and legacy issuers like AmEx, markets itself on automation and cost savings. But as CFOs and founders increasingly consult generative AI systems for recommendations, visibility inside assistants is becoming a determinant of market

Introduction Music streaming has become one of the most competitive digital arenas, where consumer choice is driven less by price and more by discovery, personalization, and cultural presence. As generative AI assistants become the new decision layer, the battleground is shifting: instead of ten links in a search result, users

Abstract This paper applies the AIVO Standard™ to Oatly, a leading challenger brand in the consumer packaged goods (CPG) sector. Using the Prompt-Space Occupancy Score (PSOS™), it evaluates Oatly’s visibility and persistence across generative AI assistants, highlighting both the advantages of its sustainability positioning and the risks of recall

Abstract Most forecasts of AI search adoption assume linear growth, benchmarking against Google’s 14 billion daily queries. This framing underestimates the disruptive potential of generative AI assistants. Adoption is not only about query volume, but about how visibility, attribution, and agentic shopping capabilities interact to accelerate change. This article

By AIVO Journal Editorial Board Published September 2025 Executive Overview Search engines defined digital marketing for 25 years. That era is ending. By 2026, Gartner forecasts a 25% decline in query volume on traditional search engines as consumers and businesses shift to AI assistants like ChatGPT, Gemini, Claude, Perplexity, and

Abstract Search is no longer the front door to discovery. Gartner forecasts a 25% decline in search engine queries by 2026, as consumers and businesses bypass traditional engines and turn directly to AI assistants. This structural shift creates a measurement vacuum. Legacy SEO metrics like impressions, clicks, and SERP share

Abstract: This article is the first in a series of mini case studies demonstrating the AIVO Standard’s Prompt-Space Occupancy Score (PSOS™). Each study applies PSOS to a single brand as a preview of the forthcoming AIVO 100™ Global Index. Case Study: Toyota Prompts: reliability, hybrid SUV <$50k, safety,

Why Profound’s rise proves PSOS™ is needed as the audit layer for AI visibility The rapid adoption of Profound’s dashboards shows how seriously enterprises are now taking AI visibility. CMOs are investing in tools that reveal how their brands appear inside assistants like ChatGPT, Gemini, Claude, and Perplexity.

Why vendor dashboards must be validated by the AIVO Standard™ The AI-driven decision layer is no longer theoretical. By 2026, Gartner estimates that 40% of product discovery will begin with AI assistants. Enterprises are racing to understand where their brands appear in these new environments. The Vendor Weaknesses Vendor dashboards

Tracking Brand Visibility in the AI Era Executive Overview AI assistants — ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek — are now the primary decision interface for millions of consumers and enterprises. Traditional SEO cannot measure this shift. GEO (Generative Engine Optimization) is already legacy, offering no governing KPI. The AIVO Standard™

Introduction Marketing leaders are entering a world where rankings no longer define visibility. Search has shifted. Large Language Models (LLMs) like ChatGPT, Gemini, Claude, and Perplexity don’t just retrieve links — they allocate answer-space. If your brand doesn’t occupy that space, it doesn’t matter how strong your SEO

The AIVO Standard™ and PSOS™ as the New Governance Layer for AI Search Introduction Search has undergone a structural shift. Large Language Models (LLMs) like ChatGPT, Gemini, Claude, and Perplexity no longer rank pages. They allocate answer-space, probabilistically deciding which entities appear in answers. This shift renders traditional SEO metrics

Editorial | AIVO Journal The Evolution of AI Visibility Metrics * SEO (legacy): keyword rankings * GEO (legacy): generative snippets, but no KPI — already obsolete * AEO (niche): tactical, engine-specific * AIVO (standard): persistent AI visibility framework * PSOS™ (KPI): the auditable benchmark for AI assistants Why This Matters For years, SEO provided the metric boards

As ChatGPT, Gemini, Claude, and Perplexity become default decision points, brands are scrambling to understand AI visibility optimization. Early attempts fell under the banner of Generative Engine Optimization (GEO)—pitched as “SEO for LLMs.” But GEO doesn’t solve the problem. It focuses on surface tactics while ignoring the system-level

For two decades, Search Engine Optimization (SEO) shaped how brands reached consumers online. Then came Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — attempts to adapt to conversational search and large language models. But both fell short. Today, the industry is entering a new phase: AI Visibility Optimization (AIVO)

Why GEO Is Legacy, and How AIVO Defines the New Standard Introduction Search visibility has always been defined by frameworks. * SEO standardized how websites earned rankings on Google. * AEO (Answer Engine Optimization) briefly adapted to featured snippets and voice search. * GEO (Generative Engine Optimization) extended SEO into early AI assistants.