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A new academic survey of 45 studies checked the industry's most-cited claim against the evidence. It didn't hold up. The number shows up everywhere in GEO (Generative Engine Optimizaton) sales material: content optimized for AI search sees up to a 40% lift in visibility. It

Why a recommendation can be trustworthy, sincere, and still not lead to a sale A bank can be validated early in a conversation with an AI system, recognized, credible, genuinely a contender, and still be quietly eliminated by the time the system reaches its final answer. That's not

Why the biggest source of AI-influenced revenue doesn't show up in any analytics dashboard, and what we're proposing to do about it A buyer asks an AI assistant for a recommendation. The assistant reasons through the comparison, names a brand, and the buyer, a few

Two recent studies point in opposite directions, and the gap between them is the interesting part Ask travelers directly, and they say they don't trust AI to recommend where they should stay. A study published this month in Tourism Management, built on interviews, focus groups, and validated survey

Why GEO and AEO are necessary but insufficient, and why the decision belongs to the CMO, not the practitioner who built the current dashboard A decade ago, marketing leaders faced a version of this problem already, and most of them got it wrong for years before a handful of them

A question we're beginning to ask, not yet an answer we have An AI system reasons through a multi-turn conversation about a family trip. Dates, budget, a preference for all-inclusive, a location in Turkey. It compares options, weighs trade-offs, and lands on a recommendation. A

Why correct prices are becoming invisible to the systems now shopping on your buyers' behalf Zendesk's pricing page loads fine in a browser. Every plan, every tier, every number, all there. But when an AI agent tried to read that same page to answer a buyer'