AIVO Journal

AIVO Journal — October 2025 Context This analysis references statements made by Robby Stein, Google VP of Product, on Lenny’s Podcast (October 2025) and subsequent coverage by Search Engine Journal (Roger Montti, 2025). Introduction In his recent interview, Google’s Robby Stein downplayed AEO and GEO as distinct disciplines, explaining

Published in AIVO Journal, October 2025 Introduction Across the emerging field of assistant-visibility analytics—the measurement of how often and prominently brands, products, or entities appear in AI-assistant outputs—one pattern persists: identical prompts, run through different dashboards, rarely produce the same numbers. This isn’t deception. It is the

When human temperament meets algorithmic tone — and visibility starts to bend. AI assistants aren’t supposed to have personalities. Yet everyone who spends time with them knows they do. GPT-5 speaks with crisp confidence. Claude Opus 4.1 sounds reflective, sometimes self-doubting. Gemini 2.5 Pro is methodical and managerial.

Trust Layers in the Prompt Economy Executive Summary AI assistants no longer display the web—they decide which parts of it are credible. Their internal trust layers act as invisible editors, filtering sources through proprietary weighting systems that privilege certain publishers and exclude others. These algorithmic credibility filters now determine

Introducing PSOS-C and the Full Attribution Chain AIVO Journal • October 2025 Executive Summary In early 2025, the Prompt-Space Occupancy Score (PSOS™) introduced a reproducible way to measure how brands appear within AI assistant responses. It established visibility as a quantifiable, auditable dimension of brand equity. PSOS-C, the conversion-weighted evolution of

AIVO Journal — Research Note Executive Summary AI assistants have become the new gatekeepers of commercial discovery. When users ask ChatGPT, Gemini, or Claude which product, brand, or service to choose, the resulting answers redirect billions in purchasing intent. Each retrain or retrieval-layer update functions as a mark-to-market event for brand

Executive Note The first edition of Brand Visibility Watch™ confirms what dashboards miss: volatility in AI assistants is already reshaping brand competition. Across four sectors — Auto, Banking, Luxury, and SaaS — we observed sudden swings in recall. Incumbents lost presence inside assistant answers while challengers and substitutes filled the gap. Boards

Subtitle: Why brand presence decays faster than CMOs realize—and what continuous monitoring must now measure. Lead Every model refresh rewrites the map of visibility. Yet most AI audits still freeze that moment in time, as if brand presence inside ChatGPT or Gemini were static and durable. It isn’t.

Why Marketers Must Treat ChatGPT, Gemini, and Claude as Distinct Discovery Ecosystems AIVO Journal • October 7, 2025 Executive Summary Most marketers still optimise for “AI visibility” as if large language models (LLMs) share a single index. They do not. Each assistant has its own ingestion pipeline, retrieval weighting, and update

AIVO Journal — Foundational Concept No. 7 1. The Shift That Changes Discovery Large language models are entering an agentic phase. Where users once asked open questions and received generative answers, assistants now route requests through brand-owned agents that transact, price, or retrieve proprietary data. This shift changes the architecture of

An evidence-based investigation from AIVO Journal Executive Summary The headlines say Google is collapsing as AI assistants like ChatGPT and Gemini take over. Our tests suggest the truth is more complicated. * Assistants increasingly pre-allocate answers. Brands appear — or vanish — without a click. * Google still mediates discovery, but often invisibly. * Traffic

For two decades, Q4 meant fighting for search rankings, media slots, and cart conversions. Brands assumed visibility could be bought and managed. That assumption no longer holds. AI assistants like ChatGPT, Gemini, and Claude now collapse discovery and decision into a single synthesized answer. Their retraining cycles—often landing in

A forensic look at modeled prompt volumes and governance risk Executive Summary Dashboards claiming to show “millions of AI prompts” are proliferating. The pitch is simple: type in a term and you get back a precise number of times users asked it in ChatGPT, Gemini, or Claude. These numbers are

Executive summary AI assistants like ChatGPT, Gemini, Claude, and Perplexity are now shaping brand discovery. Visibility in these channels is unstable. In our audits, leading brands that should appear in high-intent prompts often vanish within 30 days of a model retrain, with competitors taking the slot and the revenue. Dashboards

1. Agentic Shopping, New Feeds, Old Risk OpenAI’s new Commerce Feed specification enables agentic shopping inside ChatGPT. Brands can now push structured catalogs, update them every 15 minutes, and even toggle checkout flows. At first glance, it looks like visibility solved. Submit your feed, and you’re discoverable. Boards

Why AI visibility isn’t just a marketing risk — it’s a governance challenge The Invisible Risk: Quantum Slot Collapse When AI assistants like ChatGPT and Gemini retrain, the slots where brands appear in high-intent answers collapse unpredictably. This isn’t a gentle decline in SEO ranking. It’s binary:

Introduction AI assistants don’t resolve user needs in one step. What begins as a single question often unfolds into a chain of refinements, comparisons, and follow-ups. This multi-prompt behavior reshapes how users discover brands. Unlike search engines, which reward visibility on a static results page, LLMs reorder brand visibility

Why boards should treat AI visibility as a governance issue Generative AI assistants — ChatGPT, Gemini, Claude, Perplexity — are fast becoming the new front door for discovery. Instead of browsing links, consumers and business buyers increasingly ask assistants for recommendations. For brands, that means visibility in large language models (LLMs) is

Clearing up a common misconception: AIVO Standard™ is not only a framework — we deliver enterprise audits and continuous verification, anchored in reproducible KPIs. Why this matters Some descriptions of AIVO Standard™ portray it solely as a “standard-setting body” with no direct audit role. That is inaccurate. Boards and regulators already

From snapshots to persistence: the KPI boards can’t ignore Most dashboards show a brand’s visibility in AI assistants like ChatGPT, Gemini, or Claude as a single number. But visibility isn’t static. What boards need to see is how long that presence holds before it erodes. That’s

Editorial Board – AIVO Journal Yesterday, we argued that dashboards are not enough. “AI Visibility 1.0” tools—those that track “prompt volumes” or generate brand rankings from opaque datasets—may serve marketing curiosity, but they cannot support governance. Visibility in generative AI has become a fiduciary, reputational, and compliance issue.

Over the past year, we have tracked hundreds of brand interactions inside AI assistants. The pattern is clear: visibility decays rapidly, substitution happens silently, and misinformation spreads faster than corrections. Brands that appeared in authoritative answers one month disappeared the next — not because demand changed, but because the citation scaffolding

Generative AI vendors are quick to claim GDPR compliance. A common refrain: “We strip personally identifiable information (PII), therefore the dataset is anonymous.” On the surface, this sounds like protection. Under closer inspection, it is neither anonymity nor compliance. For enterprise buyers, it is compliance theater — reassuring paperwork that will

Abstract Generative AI assistants are rapidly displacing search engines as the entry point to information discovery (Gartner, 2024; McKinsey, 2023). This shift has created a new risk domain: whether and how brands appear in AI-mediated answers. Vendors have responded with dashboards claiming to measure visibility. Yet most operate as opaque

When people ask ChatGPT for the best burger near them or Gemini for a quick breakfast stop, they see one or two brands, not a page of links. The AIVO 100™ Food & QSR cut shows who wins those answers, how fast recall decays, and where menu or nutrition inaccuracies