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Run an experiment. Open ChatGPT, Gemini, or Perplexity. Describe yourself as a mid-sized B2B SaaS company looking for customer service software with omnichannel case management and AI-powered routing. Ask for a specific product recommendation, not just a category. You'd expect Salesforce. They are the canonical brand

A shopper asks ChatGPT which serum to buy. She asks Gemini for a comparison. She asks Perplexity to settle it. By the time she reaches the retailer, the decision is already made, inside a model she cannot see, against competitors she did not choose to be ranked against. We measured

Enterprise procurement is changing faster than most Fortune 500 companies have registered. The sophisticated buyers who used to rely on brand reputation, relationship history, and category familiarity to build their shortlists are deploying AI agents to do that work. Those agents do not have brand loyalty. They do not recognise

Every AI readiness programme in the market is scoped as if the entire building needs to come down. The data says otherwise. The problem is concentrated, the fix is surgical, and the brands that understand this will outperform the ones running full transformations. There is a pattern emerging in how

Something is shifting in how CEOs are thinking about AI and commerce. Not the AI productivity conversation. Not the chatbot conversation. Something quieter and more consequential. In the last few weeks I have heard the same instinct from founders and executives across different categories and geographies. The sense that the

Reddit accounts for 46.7% of Perplexity's commercial query citations. Most brands have no idea what that means for their AI positioning. Tim de Rosen | CEO, AIVO, Inc. | May 2026 In 2014, Facebook changed its algorithm. Organic reach for brand pages collapsed from around 16% to under 2%

Here's what none of them told you. The update covers Google Search. AI Overviews. AI Mode. One ecosystem, one policy, one surface. ChatGPT. Perplexity. Copilot. Gemini standalone. Claude. No equivalent policy exists on any of them. No enforcement mechanism. No guidance. No rules. Which means the brands celebrating