Editorial Board

Kantar's BrandZ research makes a well-established case: brands that are meaningfully different from their competitors command a real, measurable advantage — up to five times the market penetration and as much as double the price point of weaker, less differentiated rivals. It's one of the most

Marketers keep asking the wrong question about AI search. The question isn't "are we cited?" It's "do people actually do what the AI tells them?" New research out of Kevin Indig's Growth Memo gives us the clearest answer yet, and

What the IAB's New Framework Reveals About AI Visibility's Capital Problem On August 3, 2026, the Interactive Advertising Bureau published Measuring Visibility in the AI Era, its first attempt at a shared vocabulary for how brands and publishers should track their presence inside AI-generated answers.

Political AIRS Pilot #3, v0.1 — Senate Leadership Fund (R) and Senate Majority PAC (D), US market, July–August 2026 Corrected in light of Pilot #1 findings (JD Vance / Gavin Newsom) This is the third political AIRS pilot we have run. The first, on JD Vance and Gavin Newsom, established

Summary On August 3, 2026, the Interactive Advertising Bureau published Measuring Visibility in the AI Era, the industry's first attempt at a shared vocabulary for AI visibility measurement. It is a genuinely useful document in the narrow sense: it gives brands, agencies, and publishers common terms — Mention Rate,

Political AIRS Pilot, v0.1 - Kathy Hochul (D) and Ron DeSantis (R), US market, July 2026 Every conversation about AI and politics so far has been about visibility: does a candidate get mentioned, does a claim get cited, is a campaign's messaging showing up in AI answers. That