Editorial Board

Introducing the Linkage Gap: the structural divide between AI knowledge and AI recommendation, measured across 1,427 brand probes in ten industries. AIVO Meridian Research  ·  doi.org/10.5281/zenodo.20761232 Across 1,427 brand probes spanning ten industries, 95.7% of brands are already recognised by large language models

For two decades, the travel industry wrote them off. The AI layer is bringing them back. We ran 148 agentic shopping sessions across ten of the largest UK-facing travel platforms — Booking.com, Expedia, Trip.com, TUI, Agoda, Hopper, Jet2, Trivago, Skyscanner, and Tripadvisor — on ChatGPT, Gemini, and Perplexity. 99

AIVO Standard - Working Note Next week at Cannes, Profound and VaynerX will launch The CMO's Guide to GEO/AEO - a report grounded in Profound's proprietary data on AI answer behaviour, platform volatility, and brand visibility across the major generative engines. It will be widely read. It

We published the math behind why it’s backfiring. The Atlantic just exposed “Sloptimization.” We published the math behind why it’s backfiring. On June 10th, Will Oremus wrote a brilliant piece in The Atlantic exposing “Sloptimization” — the frantic corporate race to flood the web with programmatic listicles and engineered

AIVO Standard — Working Note The AI visibility industry has a growth problem. More content. More citations. More prompts engineered to surface your brand when someone asks a general question. The logic is simple: if the model knows you exist, it will recommend you. That logic is wrong. And the evidence

Three DXP deals in sixty days have wired AI visibility into the content stack. What none of them have wired in is whether brands are actually being chosen. In April, Adobe paid $1.9 billion for Semrush. On June 9, Sitecore acquired Scrunch for $225 million. On June 10 — less