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AIVO Standard — Working Note The AI visibility industry has a growth problem. More content. More citations. More prompts engineered to surface your brand when someone asks a general question. The logic is simple: if the model knows you exist, it will recommend you. That logic is wrong. And the evidence

Three DXP deals in sixty days have wired AI visibility into the content stack. What none of them have wired in is whether brands are actually being chosen. In April, Adobe paid $1.9 billion for Semrush. On June 9, Sitecore acquired Scrunch for $225 million. On June 10 — less

Kendra Barnett's recent guide in Ad Age to the new agentic protocols is the clearest map yet of what's been built over the last eighteen months. MCP at the infrastructure layer. A2A for agent-to-agent communication. AdCP and ARTF for media buying. ACP, UCP, AP2,

The commercial reality of digital commerce is splitting cleanly down the middle. For brands, retailers, and digital platforms tracking their visibility in the AI ecosystem, this fragmentation introduces an immediate risk: you can win decisively on one AI surface and lose completely on another. If your enterprise insights team is

Executive Summary A new commerce surface is forming. We call it the Agentic Shelf: the surface on which autonomous AI buyers (such as frontier-model shopping agents, retailer-owned assistants, and third-party orchestration tools) select products on a consumer's behalf with little or no human intervention. Within

Around 415 million room nights. Roughly 720 million site visits. How much of that infrastructure is now being consumed by AI agents that never book? A property detail page on Expedia runs to several hundred kilobytes of rendered HTML. For a human, that resolves into a price, a star rating,

Gen Z, the AIVO Paradox, and the cross-surface measurement layer that almost no brand has instrumented. A question keeps coming up in CMO conversations. Is AI ignoring the shopping potential of TikTok, particularly for Gen Z? The framing inverts under current data. AI is not ignoring TikTok. AI is