Editorial Board

Two recent studies point in opposite directions, and the gap between them is the interesting part Ask travelers directly, and they say they don't trust AI to recommend where they should stay. A study published this month in Tourism Management, built on interviews, focus groups, and validated survey

Why GEO and AEO are necessary but insufficient, and why the decision belongs to the CMO, not the practitioner who built the current dashboard A decade ago, marketing leaders faced a version of this problem already, and most of them got it wrong for years before a handful of them

A question we're beginning to ask, not yet an answer we have An AI system reasons through a multi-turn conversation about a family trip. Dates, budget, a preference for all-inclusive, a location in Turkey. It compares options, weighs trade-offs, and lands on a recommendation. A

Why correct prices are becoming invisible to the systems now shopping on your buyers' behalf Zendesk's pricing page loads fine in a browser. Every plan, every tier, every number, all there. But when an AI agent tried to read that same page to answer a buyer'

Agentic Brand Control℠ is a brand's ability to survive an AI system's multi-turn reasoning process and remain the recommended choice at the point of final decision, not merely to be mentioned somewhere along the way. Most brand-AI measurement today stops at citation or visibility:

A Forbes Technology Council piece this month made a sharp observation about AI in procurement: the technology doesn't repair broken operations, it reveals them. Deploy AI across fragmented supplier data, siloed ERP systems, and inconsistent workflows, and the cracks don't disappear. They surface faster. Replace "