Latest

A Methodology for Quantifying the Financial Exposure Created by Systematic Brand Displacement in AI Recommendation Flows  ABSTRACT  This working paper introduces Revenue at Risk from AI Displacement (RaR-AID) as a formally defined category of enterprise financial exposure and presents a structured methodology for its calculation. As AI systems become

THE CUTTING EDGE AI Brand Strategy   ·   June 2026   ·   Tim de Rosen, CEO AIVO Cannes Lions 2026 is over. The panels have packed up. The rosé has been cleared. And the marketing industry has arrived at a broad consensus: AI search is real, AI recommendation matters, and brands that do not

STRATEGY · AGENTIC COMMERCE · BRAND PLANNING What removing humans from the shopping loop means for CMO and CDMO planning - and why most brand investment is being built for a world that is already disappearing. The consumer was never just a target. They were, unknowingly, a participant in the brand’s survival.

Introducing the Linkage Gap: the structural divide between AI knowledge and AI recommendation, measured across 1,427 brand probes in ten industries. AIVO Meridian Research  ·  doi.org/10.5281/zenodo.20761232 Across 1,427 brand probes spanning ten industries, 95.7% of brands are already recognised by large language models

For two decades, the travel industry wrote them off. The AI layer is bringing them back. We ran 148 agentic shopping sessions across ten of the largest UK-facing travel platforms — Booking.com, Expedia, Trip.com, TUI, Agoda, Hopper, Jet2, Trivago, Skyscanner, and Tripadvisor — on ChatGPT, Gemini, and Perplexity. 99

AIVO Standard - Working Note Next week at Cannes, Profound and VaynerX will launch The CMO's Guide to GEO/AEO - a report grounded in Profound's proprietary data on AI answer behaviour, platform volatility, and brand visibility across the major generative engines. It will be widely read. It

We published the math behind why it’s backfiring. The Atlantic just exposed “Sloptimization.” We published the math behind why it’s backfiring. On June 10th, Will Oremus wrote a brilliant piece in The Atlantic exposing “Sloptimization” — the frantic corporate race to flood the web with programmatic listicles and engineered